Freedom Plan

EnergyAustralia

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I spent two years at EnergyAustralia, contributing to a range of digital experiences, from ongoing optimisation to larger-scale projects. I translated user research insights into user flows, wireframes and polished UI, working with teams to deliver intuitive, customer-focused solutions.

Freedom Plan landing page on a desktop monitor, explaining the flat monthly price

Freedom Plan was a pilot run throughout Victoria which provided customers with a capped usage per month energy plan with a flat rate.

I led the process from concept development and wireframing through to prototyping, user testing and final UI design.

Freedom Plan mobile landing page and the benefits screen
Freedom Plan sign-up: the your details step and what happens next